Ignite systematic change for good

The Rockefeller Foundation is committed to improving the wellbeing of humanity worldwide. And these days, that’s no small challenge. Faced with a public that listens only to what it wants to hear, we conceived Insight Dialogues, a live content series to spark honest conversations about pressing issues with celebrity voices including Robin Wright, Lin Manuel Miranda and Jada Pinkett–Smith. And the world listened. Within hours of our first event, we had 786MM impressions and 1,300 media placements from outlets including NYT, CBS News and Good Morning America.

Deliverables

  • Developed series concept, name, branding, brand guidelines and advertising campaign

  • Designed and produced immersive physical sets, video direction and live shooting plan

  • Secured speakers like Lin-Manuel Miranda, Robin Wright and Jada Pinkett-Smith

  • Directed and produced 35 short and long form videos, and numerous pieces of social content

Impact

  • 786M+ impressions within hours of launch

  • 1,300+ media placements across NYT, CBS, and GMA

  • 809M+ social impressions and 1.6M+ video views

  • 31,000+ tweets in the first hour

Next

MarketAxess