Sparking global change
Environmentalist Julia Jackson of Jackson Family Wines had an inspired vision: to share and scale the most innovative solutions to our global climate crisis. Together, we launched the first Grounded Summit, an immersive experience convening the world’s top minds in climate solutions. I designed and orchestrated each touchpoint of the experience, from naming, brand identity and website design, to every moment of the event. Completion featured a geodesic dome pulsing with digitally mapped projections, multi-media presentations, and olfactory scent-scapes. Activists including Governor Jerry Brown, Paul Hawken, and Ólafur Ragnar Grímsson challenged guests to take immediate action in tackling climate change.
Deliverables
Crafted an enduring brand identity, and design system
Designed, built, produced and managed the first ever Grounded Summit
Created a unique experience within a 72-foot dome that immersed attendees in multisensory, emotionally resonant storytelling—blending natural materials, projection-mapping, scent-scapes and audio design
Create an experiential event that put attendees truly inside the climate crisis with clear actionable mandates
Speaker programming, run-of-show, partnerships, promotions, dining, gifting and more
Impact
280 attendees from 15 countries
324MM+ media impressions and 348 media placements
3.9MM+ social media impressions
90% of attendees surveyed would return and recommend Grounded to a friend
Established a blueprint for emotionally charged environmental storytelling
