People powered potential
Prometric, a global leader in academic assessment, faced a critical moment of reinvention. Long associated with bland, outdated test centers, the brand was losing ground to agile, digital-first competitors. The challenge was far greater than modernizing infrastructure. Prometric needed to evolve into a trusted, tech-forward partner that empowers people to achieve their goals. We repositioned Prometric as a Human Possibility Company: credible, compassionate, and highly regarded with a modern brand and fully redefined communications framework.
Deliverables
Comprehensive brand audit and redesign of identity across all touchpoints
Messaging framework rooted in personal achievement, credibility, and passion
Developed national advertising campaign across digital, social, and outdoor
New website , presentation system, and sales tools
Impact
New strategy and messaging framework repositioning Prometric as a human-centric, digital-first brand, empowerment organization
32% increase in online assessment contracts
Reconnected internal teams to higher purpose of meaningful assessment
Unified global brand vision and visual communications systems
