Reinventing a legacy
Long recognized as the premier title insurance and property solutions company, First American Financial faced a defining moment. While trusted for its heritage of stability, it was ready to step boldly into the future as a digital innovation leader. We needed to showcase this transformation without losing sight of the legacy that had built its reputation for over a century. More than technology, the strategy had to be about people: the innovators and leaders driving change from within. Working closely with First American’s executives, I brought forward a new brand vision fusing digital transformation with human ingenuity.
Deliverables
Full rebrand for First American’s National Commercial Services division
Executive video series focused on their leading edge title-insurance tech
Designed and launched new website and brand ecosystem
Redefined First American as the industry leader in digital innovation for the category
Impact
Forbes’ ‘Most Innovative Company of the Year’ annually since launch
CIO Paul Hurst named the Gold Innovator of the Year Winner at the Best in Biz Awards
Recognized by Fast Company as ‘Best Workplaces for Innovators’
200+ media placements for executives
Secured over 200 national media placements for Chief Economist Mark Fleming
