Now you’re in the market
Liquidity. Openness. Opportunity. MarketAxess transforms how the global fixed-income marketplace connects and transacts with a platform that makes trading more transparent and straightforward. We designed and modernized their brand from sketch to launch to reveal the revolutionary potential of this innovative marketplace. By creating a new logo, brand guidelines, video content, sales materials, advertising, earned media, and website, we enabled MarketAxess to spark deeper engagement and build enduring relationships with their multi-faceted audience.
Since its launch, I have focused on showing the brand’s vision for innovation, while driving engagement by establishing MarketAxess as the benchmark data source, with enhanced liquidity, anonymous matching, and seamless integration.
Deliverables
New nomenclature, logotype, brand identity, architecture, and guidelines
Visual and messaging framework bridging technology, liquidity, and transparency
Comprehensive new website, video content, and employer brand
Content campaigns, event graphics, in-office branding, and digital storytelling tools
Digital advertising and paid media
Impact
$460B in automated bond trades in Q3 2023, growing 32% CAGR since 2019
R2,083 active client firms, including leading asset managers and investment banks (up 30%)
1,400+ media placements and 800+ pricing citations cementing MarketAxess as the industry benchmark
Numerous campaigns honored with over 50 industry awards for creativity and effectiveness
