Feeding the future of fitness
In a saturated meal-delivery market, FireRoad offered plant-based meals scientifically designed for performance athletes. The challenge? Position them as more than a healthy pre-packaged food option, but the go-to source for anyone craving delicious, plant-based nutrition. So, we elevated the brand beyond “another healthy meal service,” and positioned FireRoad as a meatless lifestyle resource that marries great taste with the science of performance nutrition.
Deliverables
Brand refresh and visual identity system
Dynamic social media marketing
Influencer partnerships
Paid campaigns to drive trial subscriptions and referral
Media relations and content to build awareness, trust and visibility
Impact
27% increase in meal subscriptions in year one of campaign
1.3M app downloads (2022–2023)
89M+ social impressions via influencer endorsements
Built a platform for long-term loyalty in a competitive market
